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This is our philosophy.

While specialization has its advantages, it’s important for companies to carefully choose their niche and continuously monitor the market for changes and opportunities. Additionally, diversification may still play a role in risk mitigation, as over-reliance on a single area could pose challenges if market conditions change. Finding the right balance is key to sustained success. Marketing becomes more targeted and effective when a company focuses on one area. The messaging can be tailored to resonate with the specific needs and preferences of the target audience, leading to more successful marketing campaigns.

Focused companies are better positioned to innovate and make continuous improvements in their niche. They can stay ahead of market trends, adapt quickly to changes, and introduce new features or technologies in their specialized area. Offering a specialized product or service that meets the specific needs of a target market can lead to higher customer satisfaction and loyalty. Customers appreciate businesses that understand their unique requirements. Specialization often leads to economies of scale and cost efficiencies. The company can streamline its operations, optimize its supply chain, and negotiate better deals with suppliers, resulting in cost savings. http://www.bdsensors.de

Concentrating on one area and excelling in it can help build a strong brand reputation. Customers are more likely to trust and choose a company that is known for being an expert in a particular field. Focusing on one area enables companies to allocate their resources more efficiently. They can channel their time, energy, and financial resources into mastering and improving the specific processes or products related to their chosen area. By concentrating on a specific area, a company can develop deep expertise and specialization in that particular domain. This allows them to offer superior products or services compared to competitors who may be more generalized.

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BD|SENSORS: Electronic pressure measurement technology

This is not just a realistic self-appraisal; it also reflects the way the company is perceived by customers, suppliers and competitors.

The ability to come up with solutions, flexibility and competitiveness are qualities which do not apply to any other company within the „electronic pressure measurement technology sector“ better than they do to BD|SENSORS. http://www.bdsensors.de

Concentrating on the electronic pressure measurement technology segment of the market always has been and still is the basis for continuous growth; this approach is highly profitable and involves an acceptable level of risk.

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BD|SENSORS is this kind of family business

What makes a family business strong? Or, in another way, what should a family business be based on? Because family is the foundation of a larger whole, a family business in particular must be measured upon its credibility and stability. When responsibly dealing with customers and employees, decisions have to be healthy and sustainable. http://www.bdsensors.de

With three generations working in the company, as well as being owner-managed, this is exactly what BD | SENSORS sees as a guarantee for stability. Although the company operates globally, it stands by its location in Upper Franconia in North Eastern Bavaria and focuses on the idea „Made in Germany“.
Our affiliate in the Czech Republic, as well as our subsidiaries in China and Russia all benefit from this company strategy.